Your Business Is Not Random: Discovering the Unconscious Blueprint Behind Your Values
How Human Design reveals why certain ways of working feel aligned — and others don’t.
Many women in business feel confused when their preferences don’t match mainstream advice. If fast scaling, large groups, or rigid strategies feel wrong in your body, it may not be mindset — it may be design. This article explores how your unconscious values shape the way you’re meant to build your business, through the lens of Human Design.
For the longest time, I felt like my business preferences were… well, a little weird. They didn’t align with the common “scale fast, go big” advice you see everywhere. I wanted slow, sustained growth that felt like me.
I couldn’t understand why I felt so strongly about:
Keeping my prices accessible
Creating community-driven offers
Preferring small, intimate groups
I often questioned myself, wondering if I was hindering my own growth by not just being like everyone else — “follow my proven framework to earn xyz” or “join my programme with 20 other women to unlock your potential”.
Something eventually dawned on me — a quiet but profound breakthrough.
When I was in a large learning programme with 20+ women, I felt disconnected. I was there to learn, but I didn’t feel a deep connection, if that makes sense. It felt like watching a play instead of being on stage with the actors.
The Container Was the Lesson
Here’s where the unintentional breakthrough came.
I spoke on my podcast episode The Ripple Effect about recently joining a programme with just eight women. The difference was honestly profound. I felt a deep connection, a sense of belonging, and an instant rush of excitement. It felt familiar and nurturing. It felt like home — and most importantly, it felt like me .
I knew this wasn’t just a preference; it was a core part of my being.
I would never have known this if I hadn’t given my body options to respond to. This course had been circling my orbit for months. I kept feeling drawn back to it, even though logically I told myself I didn’t need it.
What I later realised was that it wasn’t the course pulling me in — it was the container.
That container became the blueprint for my own work. Something I hadn’t consciously identified as a need suddenly became undeniable.
The Unconscious Blueprint: Gate 50 & Values
On closer inspection, this wasn’t a sudden revelation at all. It was sitting clearly in my Human Design — specifically in my Incarnation Cross.
In my unconscious Sun sits Gate 50: The Gate of Values.
Gate 50 is about the principles, ethics, and values that hold a community together. It governs fairness, responsibility, and care for the collective. With this gate operating unconsciously, it was shaping my business choices long before I had language for them.
It explains:
Why I feel driven to keep my prices accessible
Why I value small, intimate spaces over large containers
Why community and ethical leadership matter so deeply to me
This wasn’t resistance or fear — it was alignment.
The Hermit & the Honeycomb: Why Intimacy Matters
This preference for smaller spaces also makes perfect sense when you look at my 2 Line profile — the Hermit.
The Hermit needs space to recharge, integrate, and refine their craft. Large groups pull my energy inward, making me want to retreat.
Smaller groups, however, feel like a safe honeycomb. They offer connection without overwhelm, intimacy without depletion. This is where I come alive.
Deepening the Blueprint: Venus & Value Exchange
While my Sun (Gate 50) reflects overarching purpose, my Venus placements show how I relate, value, and exchange energy in my work.
Conscious Venus: Gate 9.4 — Focus & Commitment
Gate 9 is the Gate of Focus. Line 4 carries responsibility for the community.
In business, this translates to:
Deep focus on a small number of people rather than diluted attention
Commitment to detail and depth
Creating containers that honour the value exchanged
This energy demands integrity. It explains why I’m not designed for mass programmes or surface-level offerings.
Unconscious Venus: Gate 43.1 — Insight & Original Truth
My unconscious Venus sits in Gate 43, the Gate of Insight, Line 1 — the Investigator.
This means my values are built on embodied understanding over time. I need to live my insights before sharing them. The value I offer is never generic — it’s original, personalised, and deeply internal.
This is why I can so clearly see the unique blueprint in others — because I’ve learned to trust my own.
Honouring the Flow
Understanding this brought a deep sense of peace.
When I honour my design — the Hermit, Gate 50 values, and Venus-led focus — everything flows. My yeses and nos become simple. My business becomes sustainable, aligned, and nourishing rather than draining.
All of this came from understanding my unique energetic blueprint — and it still blows my mind.
An Invitation
If this resonates on any level, you may enjoy my free Building From Within aligned session — a gentle, grounded space where we explore how becoming aligned, intuition, and Human Design shape your next aligned steps in business and life.
This work begins internally — and everything else builds from there.
